Intellectual Property in Sports & Entertainment: Leveraging Trademarks and Copyrights to Increase Brand Value
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Intellectual Property in Sports & Entertainment provides a timely, practical overview and analysis of trademark and copyright challenges and opportunities within the sports and entertainment industries. The book emphasizes the importance of incorporating intellectual property strategy into the overall business development and innovation process.
An essential read for students and sports business industry practitioners, Intellectual Property in Sports & Entertainment will help readers learn more the impact of intellectual property on brand development and brand protection within professional sports, collegiate athletics, the Olympic Games, and the music industry.
Scott Bukstein has been a faculty member within the University of Central Florida College of Business since January 2010. Bukstein currently serves as the Program Director of the Undergraduate Sport Business Management Program at UCF, and also serves as the Associate Director of the DeVos Graduate Sport Business Management Program.
In addition, Bukstein is an Adjunct Instructor within the College of Business at the University of South Florida. Bukstein is also a Lecturer at UCLA within the Graduate School of Education & Information Studies. Bukstein also currently serves as a Lecturer and Research Advisor during the annual summer Business of Sport Program at the University of Colorado. Bukstein also served as an Adjunct Assistant Professor within the Goizueta Business School at Emory University from 2013-2015 as well as an Adjunct Instructor within the Graziadio Business School at Pepperdine University from 2018-2019.
Prior to becoming a college professor and administrator, Bukstein worked as a corporate attorney at Faegre & Benson LLP (now Faegre Baker Daniels) in Minneapolis, where he represented clients in a wide variety of transactional matters, including public and private mergers and acquisitions, corporate finance and securities, venture capital financing and general corporate counseling. He provided legal counsel to several sport organizations, including negotiating the Naming Rights Agreement for Target Corporation’s sponsorship of the new Minnesota Twins baseball stadium and representing the Minnesota Hockey Ventures Group in its sale of the Minnesota Swarm lacrosse team. He is currently a licensed attorney in the State of Minnesota.
Bukstein’s research focus is on the intersection of sport and the law, intellectual property in sports and entertainment, collective bargaining in professional sports, business analytics in sport, the business of collegiate athletics and professional sport, the perceptions and academic performance of college student-athletes, mobility patterns and career paths of coaches and other executives, marketing to female sport consumers and influencers, and leadership and diversity/inclusion issues in sport.
Bukstein is the author of three additional books on collective bargaining in sports, the business and governance of college sports, and sports business analytics. In addition, Bukstein is also currently writing a book on careers in sports business.