Intercultural Communication in Your Life

Edition: 3

Copyright: 2025

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Where groups of people gather, there is always an elephant in the room: difference. 

Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we all matter”—to understanding the significance of difference, as both a gift and a challenge. 

Intercultural Communication in Your Life teaches readers the essential nature of difference, what to do with difference, and how to see difference beyond deficiency. It provides a lens for understanding the complex networks of communication in which we dwell.

Readers are invited to study communication and culture as a part of their everyday lived experience including but not limited to popular culture, co-culture, worldview, race, gender, social class, sexual orientation, personal relationships, verbal/nonverbal communication, conflict, new media, and more.  

The NEW third edition of Intercultural Communication in Your Life:

  • Streamlines the vast research base for intercultural communication and speaks directly to the reader.      
  • Takes readers on a journey through many rooms, personal and professional. Readers will see many critical topics, theories, and dialogue embedded within this text—providing concrete and complex, but accessible approaches to studying and thinking seriously about culture and everyday life.
  • Incorporates an In Your Life organizing feature - a process designed to develop the reader’s critical thinking skills and make him/her a more reflexive communicator with the ability to adapt and continually improve.  
  • Is a perfect choice for a variety of face-to-face, hybrid, and online courses - including introduction to intercultural communication, cultural competence, communication and diversity, and more.  

PREFACE 

ABOUT THE AUTHORS 

CHAPTER 1: Intercultural Communication In Your Life 
Chapter Outline 
What You Will Learn
Communication, Culture, and Diversity Defined 
Communication 
Culture 
Diversity 
Cultural Rituals 
Connecting and Engaging Intercultural Communication 
Cultural Awareness 
Cultural Competence 
Mutual Respect 
Cultural Imperatives 
Examples of Diversity Across Communication Contexts
Gender 
Ethnicity and Race 
Language Differences 
Religion and Spirituality 
Sexual Orientation
Barriers to Communication, Culture, and Diversity 
Stereotypes 
Prejudice and Discrimination 
Embracing Difficult Conversations 
Ethnocentrism 
Hate Speech 
An Overview for Your Study of Intercultural Communication 
Ethics 
Identity and Dimensions of Cultural Variability 
Assimilation, Acculturation, and Sojourning 
Verbal and Nonverbal Communication 
Conversations 
Group Communication 
Conflict 
Social Class 
Health 
Business and Professional Contexts 
What You’ve Learned 
Review 
Reflect
Key Terms 

CHAPTER 2: Ethical Dimensions of Intercultural Communication 
Chapter Outline 
What You Will Learn
Defining Ethics 
Embracing Difficult Conversations 
The Importance of Ethics in Intercultural Communication 
Ethical Considerations 
The Ethics of Electronic Communication 
Ethical Responsibility 
Adapting to the Audience 
Ethical Responsibility Strategies 
Some Ethical Perspectives 
Religious Perspective 
Human Nature Perspective 
Dialogical Perspective 
Situational Perspective 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 3: Culture and Identity 
Chapter Outline 
What You Will Learn
The Nature of Identity 
Identity as Self 
Functions of Identity 
The Connection Between Identity and Face 
Theories and Models of Identity 
Self-Aspects Model of Identity 
Social Identity Theory 
Communication Theory of Identity 
Implications of Cultural Identity 
Ethnic Identity 
Age 
Embracing Difficult Conversations 
Gender and Sex 
Negotiating Between Identities 
What You’ve Learned 
Review
Reflect 
Key Terms 

CHAPTER 4: Sojourning, Assimilating, and Acculturating 
Chapter Outline 
What You Will Learn 
Sojourning 
Assimilating 
Embracing Difficult Conversations 
Acculturating 
Cross-Cultural Adaptation 
Models and Perspectives of Cultural Adaptation 
Influences on Adaptation 
What You’ve Learned 
Review
Reflect 
Key Terms 

CHAPTER 5: Intercultural Dimensions of Verbal and Nonverbal Communication 
Chapter Outline 
What You Will Learn 
Verbal Communication 
The Relationship Between Verbal and Nonverbal Codes 
Language: As Barrier and Bridge 
Hate Speech 
Racial Slurs 
The Connection Between Language and Culture 
Sapir–Whorf Hypothesis and Other Language Theories 
Using Words Inclusively and with Sensitivity 
Nonverbal Communication 
Environment 
Perceptions of Environment 
Reactions to Environment 
Chronemics 
Embracing Difficult Conversations 
Proxemics 
Gender and Sexual Identity 
Territoriality 
Haptics
Types of Touch 
Appropriateness of Touch 
Culture and Touch 
Physical Appearance 
Body Type, Shape, and Size 
Kinesics 
Categories of Kinesics 
Face and Eyes 
Eye Behavior 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 6: Conversing and Relating in Intercultural Contexts 
Chapter Outline 
What You Will Learn 
Conversational Turn-Taking 
Language and Culture in Conversation 
Emotional Expression in Conversation 
Display Rules and Cultural Variations 
Emotional Intelligence
Building Bridges, Building Relationships 
Challenges and Rewards of Intercultural Relationships 
Romantic Relationships 
Embracing Difficult Conversations 
Intercultural Friendships 
Relational Dialectics 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 7: Intercultural Issues in Group Communication 
Chapter Outline 
What You Will Learn 
Group Communication in Context 
The Nature of Groups and Teams 
Functional Perspective of Small Groups
Diversity Characteristics 
Psychological and Personality Differences 
Dimensions of Cultural Variation 
Embracing Difficult Conversations 
In-Group and Out-Group Distinctions 
Minding the Gap: Overcoming Differences in Groups 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 8: Intercultural Communication and Conflict 
Chapter Outline 
What You Will Learn 
Understanding Conflict 
What Is Conflict? 
Cultural Variations in Attitudes Toward Conflict 
Types of Conflict 
Differences and Their Influence on Conflict Interaction 
Conflict Styles 
Embracing Difficult Conversations
Intercultural Influences On Conflict And Conflict Style 
Gender/Sex Differences in Conflict 
Face-Negotiation Theory 
Making the Most of Conflict 
Introducing Conflict
Managing Conflict 
Principled Negotiation 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 9: Communicating Social Class and Understanding the Culture of Poverty 
Chapter Outline 
What You Will Learn 
Defining Social Class 
Ascription 
Achievement 
Capital 
Why Is Social Class Important? 
Social Construction of Social Class 
Embracing Difficult Conversations 
Understanding the Culture of Poverty 
Defining Poverty 
Financial Resources 
Emotional Resources 
Mental Resources 
Spiritual Resources 
Physical Resources 
Support Systems 
Relationships/Role Models 
Knowledge of Hidden Rules
 Key Points and Statistics About Poverty 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 10: Intercultural Issues in Health, Wellness, and Medicine 
Chapter Outline 
What You Will Learn 
Defining Health and Health Communication 
Worldviews and Perspectives 
Biomedical and Biopsychosocial Models of Health Care 
Western and Eastern Perspectives 
Interpersonal Issues of Health 
Bridging Cultural Differences in the Conversation 
Ethnic Differences 
Embracing Difficult Conversations 
Gender and Sex Differences 
Disability 
Ageism and Older Adults 
Bridging the Cultural Gap 
Diversity Within the Health Care Organization 
Health Care Access and Marginalization 
Marginalized Populations 
Health Literacy 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 11: Intercultural Communication in Business and Professional Contexts 
Chapter Outline 
What You Will Learn Fostering Culture and Diversity in the Workplace 
Diversity Initiatives in the Workplace 
Diversity and Customer Relations 
Fostering Cultural Competence in the Workplace 
Interviewing Through the Cultural Lines 
Discrimination in the Workplace 
Power in the Workplace 
Embracing Difficult Conversations 
What You’ve Learned 
Review 
Reflect 
Key Terms 

REFERENCES

INDEX

Shawn Wahl

Dr. Shawn Wahl is the Founding Dean of the Judith Enyeart Reynolds College of Arts, Social Sciences, and Humanities (RCASH) and Professor of Communication at Missouri State University (MSU). Shawn’s most notable accomplishment in higher education leadership is facilitating the largest scholarship and structural private eight-figure gift in university history. He has served in the Dean role since 2017 and as Department Head of Communication at MSU from 2012 to 2017. Prior to MSU, he served as the Department Head of Communication, Mass Media & Theatre at Angelo State University and as the Founding Director of Graduate Studies at Texas A&M University, Corpus Christi. Dr. Wahl was the 2016 President of the Central States Communication Association (CSCA). He has authored numerous books, including Public Speaking: Essentials for Excellence; Nonverbal Communication for a Lifetime; The Communication Age: Connecting and Engaging; Business and Professional Communication: KEYS for Workplace Excellence; Persuasion in Your Life; Intercultural Communication in Your Life; Public Relations Principles: Bridging Theory and Practice and Organizational Communication:  Strategies for Success. He has published articles in Communication Education, Communication Research Reports, Communication Studies, Communication Teacher, Journal of Family Communication, and the Basic Communication Course Annual. Dr. Wahl and colleagues received the Distinguished Article Award: Instructional Development Division (IDD) National Communication Association (NCA), 2021. Shawn completed two executive leadership programs at the Harvard University Graduate School of Education, the Management Development Program (MDP, 2016), and the Institute for Educational Management (IEM, 2022). In addition, Shawn is an experienced organizational communication consultant and executive leadership coach in various industries (e.g., commodity trading, mining, oil and gas, and health care).

Jake Simmons

Jake Simmons, Ph.D., Assistant Professor of Communication, Director of The Master of Arts in Communication Graduate Program at Missouri State University, has published articles in a variety of national and international academic journals, including Communication Education, Text and Performance Quarterly, Communication Teacher, Departures in Critical Qualitative Research, Technoculture: A Journal of Technology and Society, and others. Jake serves on the editorial board for a number of National Communication Association journals. He is co-editor of Digital Horizons, a recurring section in Liminalities: A Journal of Performance Studies. He is an active member of The National Communication Association, Central States Communication Association, and The International Congress of Qualitative Inquiry. In addition, Jake has presented to various groups on the importance of intercultural communication and diversity and inclusion on college campuses. 

Jeffrey McCune, Jr.

Jeffrey Q. McCune, Jr., Ph.D., Associate Professor of African & African American Studies and Women, Gender, and Sexuality Studies at Washington University in St. Louis, is the author of the award-winning book Sexual Discretion: Black Masculinity and the Politics of Passing. He is presently completing two book projects. The first, Read!: An Experiment in Seeing Black, and the other On Kanye: A Philosophy of Black Genius. He has published in a variety of journals, which include Text and Performance Quarterly and QED: A Journal in GLBTQ Worldmaking. Jeffrey serves on the editorial board of numerous journals, while being an active member of the National Communication Association and the American Studies Association. He has directed several initiatives which advance diversity and inclusion within and outside college communities. For his work at the intersections, of race gender, and sexuality, Jeffrey has been featured on Left of Black, Sirius XM’s Joe Madison Show, HuffPost Live, NPR and as a guest expert on Bill Nye Saves The World.

Where groups of people gather, there is always an elephant in the room: difference. 

Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we all matter”—to understanding the significance of difference, as both a gift and a challenge. 

Intercultural Communication in Your Life teaches readers the essential nature of difference, what to do with difference, and how to see difference beyond deficiency. It provides a lens for understanding the complex networks of communication in which we dwell.

Readers are invited to study communication and culture as a part of their everyday lived experience including but not limited to popular culture, co-culture, worldview, race, gender, social class, sexual orientation, personal relationships, verbal/nonverbal communication, conflict, new media, and more.  

The NEW third edition of Intercultural Communication in Your Life:

  • Streamlines the vast research base for intercultural communication and speaks directly to the reader.      
  • Takes readers on a journey through many rooms, personal and professional. Readers will see many critical topics, theories, and dialogue embedded within this text—providing concrete and complex, but accessible approaches to studying and thinking seriously about culture and everyday life.
  • Incorporates an In Your Life organizing feature - a process designed to develop the reader’s critical thinking skills and make him/her a more reflexive communicator with the ability to adapt and continually improve.  
  • Is a perfect choice for a variety of face-to-face, hybrid, and online courses - including introduction to intercultural communication, cultural competence, communication and diversity, and more.  

PREFACE 

ABOUT THE AUTHORS 

CHAPTER 1: Intercultural Communication In Your Life 
Chapter Outline 
What You Will Learn
Communication, Culture, and Diversity Defined 
Communication 
Culture 
Diversity 
Cultural Rituals 
Connecting and Engaging Intercultural Communication 
Cultural Awareness 
Cultural Competence 
Mutual Respect 
Cultural Imperatives 
Examples of Diversity Across Communication Contexts
Gender 
Ethnicity and Race 
Language Differences 
Religion and Spirituality 
Sexual Orientation
Barriers to Communication, Culture, and Diversity 
Stereotypes 
Prejudice and Discrimination 
Embracing Difficult Conversations 
Ethnocentrism 
Hate Speech 
An Overview for Your Study of Intercultural Communication 
Ethics 
Identity and Dimensions of Cultural Variability 
Assimilation, Acculturation, and Sojourning 
Verbal and Nonverbal Communication 
Conversations 
Group Communication 
Conflict 
Social Class 
Health 
Business and Professional Contexts 
What You’ve Learned 
Review 
Reflect
Key Terms 

CHAPTER 2: Ethical Dimensions of Intercultural Communication 
Chapter Outline 
What You Will Learn
Defining Ethics 
Embracing Difficult Conversations 
The Importance of Ethics in Intercultural Communication 
Ethical Considerations 
The Ethics of Electronic Communication 
Ethical Responsibility 
Adapting to the Audience 
Ethical Responsibility Strategies 
Some Ethical Perspectives 
Religious Perspective 
Human Nature Perspective 
Dialogical Perspective 
Situational Perspective 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 3: Culture and Identity 
Chapter Outline 
What You Will Learn
The Nature of Identity 
Identity as Self 
Functions of Identity 
The Connection Between Identity and Face 
Theories and Models of Identity 
Self-Aspects Model of Identity 
Social Identity Theory 
Communication Theory of Identity 
Implications of Cultural Identity 
Ethnic Identity 
Age 
Embracing Difficult Conversations 
Gender and Sex 
Negotiating Between Identities 
What You’ve Learned 
Review
Reflect 
Key Terms 

CHAPTER 4: Sojourning, Assimilating, and Acculturating 
Chapter Outline 
What You Will Learn 
Sojourning 
Assimilating 
Embracing Difficult Conversations 
Acculturating 
Cross-Cultural Adaptation 
Models and Perspectives of Cultural Adaptation 
Influences on Adaptation 
What You’ve Learned 
Review
Reflect 
Key Terms 

CHAPTER 5: Intercultural Dimensions of Verbal and Nonverbal Communication 
Chapter Outline 
What You Will Learn 
Verbal Communication 
The Relationship Between Verbal and Nonverbal Codes 
Language: As Barrier and Bridge 
Hate Speech 
Racial Slurs 
The Connection Between Language and Culture 
Sapir–Whorf Hypothesis and Other Language Theories 
Using Words Inclusively and with Sensitivity 
Nonverbal Communication 
Environment 
Perceptions of Environment 
Reactions to Environment 
Chronemics 
Embracing Difficult Conversations 
Proxemics 
Gender and Sexual Identity 
Territoriality 
Haptics
Types of Touch 
Appropriateness of Touch 
Culture and Touch 
Physical Appearance 
Body Type, Shape, and Size 
Kinesics 
Categories of Kinesics 
Face and Eyes 
Eye Behavior 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 6: Conversing and Relating in Intercultural Contexts 
Chapter Outline 
What You Will Learn 
Conversational Turn-Taking 
Language and Culture in Conversation 
Emotional Expression in Conversation 
Display Rules and Cultural Variations 
Emotional Intelligence
Building Bridges, Building Relationships 
Challenges and Rewards of Intercultural Relationships 
Romantic Relationships 
Embracing Difficult Conversations 
Intercultural Friendships 
Relational Dialectics 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 7: Intercultural Issues in Group Communication 
Chapter Outline 
What You Will Learn 
Group Communication in Context 
The Nature of Groups and Teams 
Functional Perspective of Small Groups
Diversity Characteristics 
Psychological and Personality Differences 
Dimensions of Cultural Variation 
Embracing Difficult Conversations 
In-Group and Out-Group Distinctions 
Minding the Gap: Overcoming Differences in Groups 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 8: Intercultural Communication and Conflict 
Chapter Outline 
What You Will Learn 
Understanding Conflict 
What Is Conflict? 
Cultural Variations in Attitudes Toward Conflict 
Types of Conflict 
Differences and Their Influence on Conflict Interaction 
Conflict Styles 
Embracing Difficult Conversations
Intercultural Influences On Conflict And Conflict Style 
Gender/Sex Differences in Conflict 
Face-Negotiation Theory 
Making the Most of Conflict 
Introducing Conflict
Managing Conflict 
Principled Negotiation 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 9: Communicating Social Class and Understanding the Culture of Poverty 
Chapter Outline 
What You Will Learn 
Defining Social Class 
Ascription 
Achievement 
Capital 
Why Is Social Class Important? 
Social Construction of Social Class 
Embracing Difficult Conversations 
Understanding the Culture of Poverty 
Defining Poverty 
Financial Resources 
Emotional Resources 
Mental Resources 
Spiritual Resources 
Physical Resources 
Support Systems 
Relationships/Role Models 
Knowledge of Hidden Rules
 Key Points and Statistics About Poverty 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 10: Intercultural Issues in Health, Wellness, and Medicine 
Chapter Outline 
What You Will Learn 
Defining Health and Health Communication 
Worldviews and Perspectives 
Biomedical and Biopsychosocial Models of Health Care 
Western and Eastern Perspectives 
Interpersonal Issues of Health 
Bridging Cultural Differences in the Conversation 
Ethnic Differences 
Embracing Difficult Conversations 
Gender and Sex Differences 
Disability 
Ageism and Older Adults 
Bridging the Cultural Gap 
Diversity Within the Health Care Organization 
Health Care Access and Marginalization 
Marginalized Populations 
Health Literacy 
What You’ve Learned 
Review 
Reflect 
Key Terms 

CHAPTER 11: Intercultural Communication in Business and Professional Contexts 
Chapter Outline 
What You Will Learn Fostering Culture and Diversity in the Workplace 
Diversity Initiatives in the Workplace 
Diversity and Customer Relations 
Fostering Cultural Competence in the Workplace 
Interviewing Through the Cultural Lines 
Discrimination in the Workplace 
Power in the Workplace 
Embracing Difficult Conversations 
What You’ve Learned 
Review 
Reflect 
Key Terms 

REFERENCES

INDEX

Shawn Wahl

Dr. Shawn Wahl is the Founding Dean of the Judith Enyeart Reynolds College of Arts, Social Sciences, and Humanities (RCASH) and Professor of Communication at Missouri State University (MSU). Shawn’s most notable accomplishment in higher education leadership is facilitating the largest scholarship and structural private eight-figure gift in university history. He has served in the Dean role since 2017 and as Department Head of Communication at MSU from 2012 to 2017. Prior to MSU, he served as the Department Head of Communication, Mass Media & Theatre at Angelo State University and as the Founding Director of Graduate Studies at Texas A&M University, Corpus Christi. Dr. Wahl was the 2016 President of the Central States Communication Association (CSCA). He has authored numerous books, including Public Speaking: Essentials for Excellence; Nonverbal Communication for a Lifetime; The Communication Age: Connecting and Engaging; Business and Professional Communication: KEYS for Workplace Excellence; Persuasion in Your Life; Intercultural Communication in Your Life; Public Relations Principles: Bridging Theory and Practice and Organizational Communication:  Strategies for Success. He has published articles in Communication Education, Communication Research Reports, Communication Studies, Communication Teacher, Journal of Family Communication, and the Basic Communication Course Annual. Dr. Wahl and colleagues received the Distinguished Article Award: Instructional Development Division (IDD) National Communication Association (NCA), 2021. Shawn completed two executive leadership programs at the Harvard University Graduate School of Education, the Management Development Program (MDP, 2016), and the Institute for Educational Management (IEM, 2022). In addition, Shawn is an experienced organizational communication consultant and executive leadership coach in various industries (e.g., commodity trading, mining, oil and gas, and health care).

Jake Simmons

Jake Simmons, Ph.D., Assistant Professor of Communication, Director of The Master of Arts in Communication Graduate Program at Missouri State University, has published articles in a variety of national and international academic journals, including Communication Education, Text and Performance Quarterly, Communication Teacher, Departures in Critical Qualitative Research, Technoculture: A Journal of Technology and Society, and others. Jake serves on the editorial board for a number of National Communication Association journals. He is co-editor of Digital Horizons, a recurring section in Liminalities: A Journal of Performance Studies. He is an active member of The National Communication Association, Central States Communication Association, and The International Congress of Qualitative Inquiry. In addition, Jake has presented to various groups on the importance of intercultural communication and diversity and inclusion on college campuses. 

Jeffrey McCune, Jr.

Jeffrey Q. McCune, Jr., Ph.D., Associate Professor of African & African American Studies and Women, Gender, and Sexuality Studies at Washington University in St. Louis, is the author of the award-winning book Sexual Discretion: Black Masculinity and the Politics of Passing. He is presently completing two book projects. The first, Read!: An Experiment in Seeing Black, and the other On Kanye: A Philosophy of Black Genius. He has published in a variety of journals, which include Text and Performance Quarterly and QED: A Journal in GLBTQ Worldmaking. Jeffrey serves on the editorial board of numerous journals, while being an active member of the National Communication Association and the American Studies Association. He has directed several initiatives which advance diversity and inclusion within and outside college communities. For his work at the intersections, of race gender, and sexuality, Jeffrey has been featured on Left of Black, Sirius XM’s Joe Madison Show, HuffPost Live, NPR and as a guest expert on Bill Nye Saves The World.