Introduction to TechnoCulture

Author(s): Anne Balsamo

Edition: 2

Copyright: 2022

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ISBN 9798765739938

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New Second Edition Now Available!

Dr. Anne Balsamo's Introduction to TechnoCulture introduces the concept of “TechnoCulture” – a term that aptly describes the culture we live in now when technology infuses every aspect of daily life. 

We spend upwards of 10 hours a day consuming media through various devices. And that was before the pandemic of 2020, when we became bound to our screens for work, school, friends, news, as well as entertainment. We are both further away and closer together. To communicate we have to synch our devices and our personal habits with those of other people. 

As our technology spaces change, so do our social activities. Over days or years, new habits and new routines take shape. These customs become the foundation of a new common (techno)culture. Shifts in cultural beliefs and values, in turn, inspire the development of new technologies.

Introduction to TechnoCulture explores the many ways in which technology and culture are intertwined, to consider how technologies shape culture and how culture transforms technologies. It discusses the intimate intrusion of personal technologies, as well as the social impact of large-scale technological projects.

Introduction to TechnoCulture explores five key questions to encourage us to think more complexly about technology, about culture, and about the many ways in which the two are always inextricably linked.

  • What is culture?
  • What is technology?
  • How have the relationships among humans, technologies, and culture changed over time?
  • How do we understand the multiple and (often) contradictory effects of technology?
  • How do we imagine the cultural possibilities (both positive and negative) of emerging technologies?

Students move through the course one module at a time.  To complete a module, a student begins with the warm-up exercise, reads and listens to the material, and finishes with the wrap-up exercise. The module presents one page at a time, students unlock the next page in the module when they finish the first one.  Once a page is unlocked, students can navigate to any unlocked page within the current module or in a previous unlocked module.

Module 1: Hello World!

Module 2: Evocative Objects

Module 3: Making Meaning for the Eye

Module 4: The Turntable

Module 5: Hidden from History

Module 6: Unintended Consequences

Module 7: Designed for Dreaming

Module 8: Montage of a Dream Deferred

Module 9: Science Fiction Imaginaries

Module 10: What Comes Next?

Anne Balsamo

Anne Balsamo is a scholar, educator, entrepreneur, and designer of new media who has published multiple works exploring the cultural possibilities of emergent media technologies. Previously, she served as Dean of the School of Media Studies at The New School in New York City.

Balsamo has been a leader in the growth of digital humanities in the United States, having served on the board of HASTAC (Humanities, Arts, Science, and Technology Advanced Collaboratory) since its founding in 2003. Her most recent book, Designing Culture: The Technological Imagination at Work (Duke University Press, 2011), is a transmedia platform that addresses the role of culture in the process of technological innovation in the 21st century. Balsamo received her PhD in Mass Communications at the University of Illinois at Urbana-Champaign.

She is currently Dean, ATEC Distinguished University Chair, Arts and Humanities Distinguished University Chair at The University of Texas at Dallas.

New Second Edition Now Available!

Dr. Anne Balsamo's Introduction to TechnoCulture introduces the concept of “TechnoCulture” – a term that aptly describes the culture we live in now when technology infuses every aspect of daily life. 

We spend upwards of 10 hours a day consuming media through various devices. And that was before the pandemic of 2020, when we became bound to our screens for work, school, friends, news, as well as entertainment. We are both further away and closer together. To communicate we have to synch our devices and our personal habits with those of other people. 

As our technology spaces change, so do our social activities. Over days or years, new habits and new routines take shape. These customs become the foundation of a new common (techno)culture. Shifts in cultural beliefs and values, in turn, inspire the development of new technologies.

Introduction to TechnoCulture explores the many ways in which technology and culture are intertwined, to consider how technologies shape culture and how culture transforms technologies. It discusses the intimate intrusion of personal technologies, as well as the social impact of large-scale technological projects.

Introduction to TechnoCulture explores five key questions to encourage us to think more complexly about technology, about culture, and about the many ways in which the two are always inextricably linked.

  • What is culture?
  • What is technology?
  • How have the relationships among humans, technologies, and culture changed over time?
  • How do we understand the multiple and (often) contradictory effects of technology?
  • How do we imagine the cultural possibilities (both positive and negative) of emerging technologies?

Students move through the course one module at a time.  To complete a module, a student begins with the warm-up exercise, reads and listens to the material, and finishes with the wrap-up exercise. The module presents one page at a time, students unlock the next page in the module when they finish the first one.  Once a page is unlocked, students can navigate to any unlocked page within the current module or in a previous unlocked module.

Module 1: Hello World!

Module 2: Evocative Objects

Module 3: Making Meaning for the Eye

Module 4: The Turntable

Module 5: Hidden from History

Module 6: Unintended Consequences

Module 7: Designed for Dreaming

Module 8: Montage of a Dream Deferred

Module 9: Science Fiction Imaginaries

Module 10: What Comes Next?

Anne Balsamo

Anne Balsamo is a scholar, educator, entrepreneur, and designer of new media who has published multiple works exploring the cultural possibilities of emergent media technologies. Previously, she served as Dean of the School of Media Studies at The New School in New York City.

Balsamo has been a leader in the growth of digital humanities in the United States, having served on the board of HASTAC (Humanities, Arts, Science, and Technology Advanced Collaboratory) since its founding in 2003. Her most recent book, Designing Culture: The Technological Imagination at Work (Duke University Press, 2011), is a transmedia platform that addresses the role of culture in the process of technological innovation in the 21st century. Balsamo received her PhD in Mass Communications at the University of Illinois at Urbana-Champaign.

She is currently Dean, ATEC Distinguished University Chair, Arts and Humanities Distinguished University Chair at The University of Texas at Dallas.