Marketing, from Scratch: The Inside Skinny
Edition: 4
Copyright: 2024
Edition: 4
Copyright: 2024
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In some way, we are all trying to sell ourselves for the better.
Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.
Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed.
The main takeaways from Marketing from Scratch: The Inside Skinny:
- Marketing is everything
- Marketing is everywhere
- Everyone is a marketer
- Everyone is a consumer
- Marketing effects and affects everything and everyone
Preface
Module 1 Marketing Fundamentals
Module 2 Marketing-Level Planning
Module 3 Strategic-Level Planning
Module 4 Segmentation, Targeting, and Positioning
Module 5 The Environment
Module 6 Research
Module 7 Consumer Behavior
Module 8 Ethics and Social Responsibility
Module 9 Managing Product Life Cycles, Products, and Services
Module 10 Managing New Product Development
Module 11 Managing Brands and Branding
Module 12 Managing Supply Chain and Logistics
Module 13 Managing Pricing
Module 14 Managing Communication
Glossary