Professional and Personal Branding from Scratch: Historical Recipes for Winning a Brand New Power Game
Edition: 1
Copyright: 2016
Pages: 262
Edition: 1
Copyright: 2016
Pages: 262
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Professional Branding, from Scratch delivers difference-making value for soon-to begin professionals, soon-to-retire professionals, and people performing at any professional stage in-between. The professional branding principles and insights presented below are universal in nature. These principles and insights, if acted upon, will boost the success prospects of any professional seeking to identify socially responsible ways to accumulate more power and to exercise greater persuasiveness.
Introduction
Preface: A Problem: Once Fertile Fields are Currently Withering
PART I: Key Ingredients
Chapter 1: Setting Your Table
Chapter 2: Can You Handle the Truth?
Chapter 3: Professional Brands, Described
Chapter 4: Creating Ethical Brands
PART II: Essential Recipes
Chapter 5: Managing Brands, Professional and Otherwise
Chapter 6: Planning to Develop a Powerful Brand
Chapter 7: Building Your Brand One Impression at a Time
Chapter 8: Power Rules: Growing the Power and
Persuasiveness of Your Brand
Chapter 9: Developing Your Brand’s Creativity
Chapter 10: Exploiting Paralanguage
Chapter 11: Communicating More Powerfully
PART III: Keeping Your Brand Fresh
Chapter 12: Once Your Story Is Told: Renewing Brand Vitality