The Spin Doctrine is an inspiring toolbox for navigating the contemporary world. At its heart is the aspiration for effective communication, empowering future generations to transcend bias and prejudice. Deeply empathetic in orientation, it offers the means have structured dialogue with people who hold different opinions. Without a political axe to grind, it offers tools rather than prescriptions, enabling readers to become better citizens, consumers, and human beings. The text enables readers to achieve three things: to critically examine one's own ideas, critically examine the ideas of other people, and have a better quality of dialogue between the two.
Foreword
Introduction
Part I The Spin Begins
Chapter 1 6000 Versus 13.8 Billion
Chapter 2 Brean, Naylor, and Pope
Chapter 3 Taking the Gloves Off
Chapter 4 The Spin Assessment Matrix
Part II Case Studies
Chapter 5 Behind the Curtain
Chapter 6 The Madness of Harry J. Anslinger
Chapter 7 A Scoop of Gibberish
Chapter 8 Tiger v. Kobe
Chapter 9 The Genius of Vincent K. McMahon
Chapter 10 Let Me Tell You What You Think
Chapter 11 Where’s the Beef?
Chapter 12 But Her Emails…
Chapter 13 The Curious Case of Donald J. Trump
Part III Spin Control
Chapter 14 Finding Common Ground
References
Index
