The field of sport marketing is growing….

The sports market in North America was worth $60.5 billion in 2014. It is expected to reach $73.5 billion by 2019. (Forbes)

As the field thrives and more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.

Combining two authors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical…