Marketing for Sport Business Success
Edition: 2
Copyright: 2017
Pages: 386
Edition: 2
Copyright: 2017
Pages: 386
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The field of sport marketing is growing….
The sports market in North America was worth $60.5 billion in 2014. It is expected to reach $73.5 billion by 2019. (Forbes)
As the field thrives and more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Combining two authors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport.
Featuring the most current information on the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:
- Includes a new chapter dedicated to the growing marketing trend of social media.
- Features the most comprehensive discussion on the uniqueness of sport marketing ever published.
- Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter
- Enhances the learning experience with an integrated website utilizing test questions, PowerPoint® slides, study guides, poll questions, and more.
Now Available in a Third Edition! CLICK HERE to view the latest edition
Preface
List of Contributors
About the Authors
Chapter 1 Sport Marketing: Definition, Evolution, Uniqueness, and Importance
Chapter 2 Developing a Strategic Sport Marketing Plan
Chapter 3 Understanding Sport Consumer Behavior
Chapter 4 Marketing Information and Analytics
Chapter 5 Sport Market Segmentation
Chapter 6 Creating the Marketing Mix
Chapter 7 The Sport Product and Pricing Strategies
Chapter 8 Place and Sport Facilities
Chapter 9 Promotional Mix and Public Relations in Sport
Chapter 10 Ensuring Strategic Sport Marketing Success
Chapter 11 Sport Sponsorship and Athlete Endorsement
Chapter 12 Sport Brand Management and Licensing
Chapter 13 Legal Issues in Sport Marketing
Chapter 14 Social Media, Sport Marketing, and Public Relations: Maximizing the Integration and Minimizing the Risks
Chapter 15 Future of Sport Marketing
Index
Brian A. Turner is an Professor in the Sport Management program at The Ohio State University. He earned his bachelor of science degree in secondary education from Baylor University and his masters of education degree in physical education from Tarleton State University. He received his Ph.D. in Sport Management from Ohio State in 2001 and returned as a faculty member in 2004. Prior to his current position, Dr. Turner served three years as the Director of Sport Management and as Assistant Professor at DeSales University and one year as a Visiting Assistant Professor at the University of Oklahoma. He has published over 50 peer-reviewed articles and has made over 90 national and international presenta tions. Additionally, he was chair of the Athletic Council at Ohio State in 2015–16. In 2007, Dr. Turner was named a North American Society for Sport Management (NASSM) Research Fellow and in 2017, he was awarded the Distinguished Educator Award by NASSM. In 2023, he was named a National Academy of Kinesiology (NAK) Fellow.
Dr. Turner resides in Hilliard, Ohio, with his wife Gretchen (a high school guidance counselor) and children, Briana and Alex.
You can follow Dr. Turner on X at @drturner.
Kimberly S. Miloch currently serves as the Chief of Staff to the Provost and Executive Vice President and Associate Vice Provost for Organizational Leadership and Academic Strategy at Colorado State University. She previously served as Vice Provost for Faculty Success and Interim Dean of the College of Health Sciences at Texas Woman’s University. Dr. Miloch is an executive leadership coach and strategist, and earned her Ph.D. in sport management and physical education from Florida State University in 2002. She holds a master of science in education and sport management from Baylor University, and a bachelor of arts in mass communication, public relations from Texas State University. Prior to Texas Woman’s University, Dr. Miloch was a member of the sport management faculty at Indiana University and Northern Illinois University.
Dr. Miloch’s research focuses on executive leadership development in higher education and sport, factors influencing sport consumption specific to sport communication and publication relations, sport brand management, sport sponsorship, and social media usage in sport. She has presented her research at over 45 professional conferences and published in more than 25 peer reviewed national or international journals including the International Journal of Sport Communication, International Journal of Sport Management, Sport Marketing Quarterly, and the International Journal of Sport Management & Marketing. She coauthored the first edition of Strategic Sport Communication, and has authored or co-authored more than ten textbook chapters.
In the past she has served as the Vice President of Academic Affairs for the Sport Marketing Association and currently serves on the editorial review boards of Sport Marketing Quarterly and the International Journal of Sport Communication. Prior to entering academia, Dr. Miloch worked in marketing, sponsorship, and public relations in minor league hockey and for the United States Tennis Association Texas Section. She has taught courses in sport marketing, sport sponsorship, sport communication, and first-year seminar for freshmen.
She lives in Fort Collins, Colorado where she enjoys playing competitive tennis, watching her daughter play hockey, hiking, and spending time with her family.
You can connect with Dr. Miloch on LinkedIn at https://www.linkedin.com/in/kimberly-miloch/
The field of sport marketing is growing….
The sports market in North America was worth $60.5 billion in 2014. It is expected to reach $73.5 billion by 2019. (Forbes)
As the field thrives and more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Combining two authors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport.
Featuring the most current information on the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:
- Includes a new chapter dedicated to the growing marketing trend of social media.
- Features the most comprehensive discussion on the uniqueness of sport marketing ever published.
- Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter
- Enhances the learning experience with an integrated website utilizing test questions, PowerPoint® slides, study guides, poll questions, and more.
Now Available in a Third Edition! CLICK HERE to view the latest edition
Preface
List of Contributors
About the Authors
Chapter 1 Sport Marketing: Definition, Evolution, Uniqueness, and Importance
Chapter 2 Developing a Strategic Sport Marketing Plan
Chapter 3 Understanding Sport Consumer Behavior
Chapter 4 Marketing Information and Analytics
Chapter 5 Sport Market Segmentation
Chapter 6 Creating the Marketing Mix
Chapter 7 The Sport Product and Pricing Strategies
Chapter 8 Place and Sport Facilities
Chapter 9 Promotional Mix and Public Relations in Sport
Chapter 10 Ensuring Strategic Sport Marketing Success
Chapter 11 Sport Sponsorship and Athlete Endorsement
Chapter 12 Sport Brand Management and Licensing
Chapter 13 Legal Issues in Sport Marketing
Chapter 14 Social Media, Sport Marketing, and Public Relations: Maximizing the Integration and Minimizing the Risks
Chapter 15 Future of Sport Marketing
Index
Brian A. Turner is an Professor in the Sport Management program at The Ohio State University. He earned his bachelor of science degree in secondary education from Baylor University and his masters of education degree in physical education from Tarleton State University. He received his Ph.D. in Sport Management from Ohio State in 2001 and returned as a faculty member in 2004. Prior to his current position, Dr. Turner served three years as the Director of Sport Management and as Assistant Professor at DeSales University and one year as a Visiting Assistant Professor at the University of Oklahoma. He has published over 50 peer-reviewed articles and has made over 90 national and international presenta tions. Additionally, he was chair of the Athletic Council at Ohio State in 2015–16. In 2007, Dr. Turner was named a North American Society for Sport Management (NASSM) Research Fellow and in 2017, he was awarded the Distinguished Educator Award by NASSM. In 2023, he was named a National Academy of Kinesiology (NAK) Fellow.
Dr. Turner resides in Hilliard, Ohio, with his wife Gretchen (a high school guidance counselor) and children, Briana and Alex.
You can follow Dr. Turner on X at @drturner.
Kimberly S. Miloch currently serves as the Chief of Staff to the Provost and Executive Vice President and Associate Vice Provost for Organizational Leadership and Academic Strategy at Colorado State University. She previously served as Vice Provost for Faculty Success and Interim Dean of the College of Health Sciences at Texas Woman’s University. Dr. Miloch is an executive leadership coach and strategist, and earned her Ph.D. in sport management and physical education from Florida State University in 2002. She holds a master of science in education and sport management from Baylor University, and a bachelor of arts in mass communication, public relations from Texas State University. Prior to Texas Woman’s University, Dr. Miloch was a member of the sport management faculty at Indiana University and Northern Illinois University.
Dr. Miloch’s research focuses on executive leadership development in higher education and sport, factors influencing sport consumption specific to sport communication and publication relations, sport brand management, sport sponsorship, and social media usage in sport. She has presented her research at over 45 professional conferences and published in more than 25 peer reviewed national or international journals including the International Journal of Sport Communication, International Journal of Sport Management, Sport Marketing Quarterly, and the International Journal of Sport Management & Marketing. She coauthored the first edition of Strategic Sport Communication, and has authored or co-authored more than ten textbook chapters.
In the past she has served as the Vice President of Academic Affairs for the Sport Marketing Association and currently serves on the editorial review boards of Sport Marketing Quarterly and the International Journal of Sport Communication. Prior to entering academia, Dr. Miloch worked in marketing, sponsorship, and public relations in minor league hockey and for the United States Tennis Association Texas Section. She has taught courses in sport marketing, sport sponsorship, sport communication, and first-year seminar for freshmen.
She lives in Fort Collins, Colorado where she enjoys playing competitive tennis, watching her daughter play hockey, hiking, and spending time with her family.
You can connect with Dr. Miloch on LinkedIn at https://www.linkedin.com/in/kimberly-miloch/