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Framing and Priming in Presidential Campaign Ads
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“A lot of people still don’t really know who I am,” said John F. Kerry to reporters in spring 2004, just as he emerged as the Democratic presidential nominee and began the general election campaign in earnest (Jackson, 2004). Like all presidential candidates, Kerry was obligated to establish a posit...
OpenStax Principles of Microeconomics softcover
Author(s):
"Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. ----- This is th...
Whose Press Release is it Anyway?
Author(s):
Abstract As an intern at a public relations firm, Suzy Kelly is faced with an ethical dilemma when she is asked to put a more senior member of the firm’s name on her press release. Seeking advice from co-workers and her professor, Suzy learns multiple perspectives on authorship and is left with a...
Instructional Coaching: Professional Development for 21st Century Teachers
Author(s): Suzanne Rose
Instructional Coaches have been busier than ever, meeting the professional development needs of teachers as teachers have been, often reluctantly, moved into teaching in online formats as the result of the pandemic. This second edition of Instructional Coaching: Professional Development for 21st Cen...
OpenStax: University Physics Vol 2
Author(s):
"University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity, and magnetism, and Volume 3 covers optic...
OpenStax Introductory Statistics softcover
Author(s):
"Introductory Statistics follows scope and sequence requirements of a one-semester introduction to statistics course and is geared toward students majoring in fields other than math or engineering. The text assumes some knowledge of intermediate algebra and focuses on statistics application over the...
College and Career Success: Concise Version
Author(s): Marsha Fralick
HumanEsources, in partnership with Kendall Hunt Publishing, hosts an interactive online version of textbooks authored by Dr. Fralick.The interactive version uses the latest technology to include:Interactive exercises with immediate scoring and feedback.Quizzes that are automatically scored. Career a...
OpenStax: Precalculus
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Humor as a Verbal Trigger Event
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Sample This chapter focuses on two primary questions and one secondary question. First, when does use of humor trigger verbal aggression by another person? Second, why does humor act as a verbal trigger event? To answer these two primary questions, the following topics are examined: (a) the natur...