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Arkansas History

Author(s): John Kyle Day

This textbook employs the innovative original scholarship produced in the past 50 years about the Natural State and includes a sophisticated narrative analysis of Arkansas history that conforms to the rigors of a top-tier upper-division history course yet is also accessible to undergraduates who are...

Strategic Marketing Cases: Smallville, Midville, & Grandville

Author(s): Renee Fontenot

The case study method of instruction aims at bridging the gap between instruction and “real-world” experience. This method encourages the development of diagnostic skills and the use of analytical marketing thought in structuring solutions. Strategic Marketing Cases: Smallville, Midville, & Grand...