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Economics and the Sports Industry: Theory and Applications
Author(s): Corey H. Van de Waal
Most industries provide a workable context for teaching the core concepts of economic theory. As an instructor for core microeconomic theory classes throughout my teaching career, I have found that students respond favorably to examples and contexts that they can readily relate to. This text offe...
3D Modeling for Advanced Design & Application
Author(s): Fardad Azarmi
Intended for use as a textbook in the introductory course in engineering drawing and computer aided modeling for undergraduate engineering students, 3D Modeling for Advanced Design and Application focuses on the principals of engineering graphics for sketching drawings according to the standards in ...
A Primer on Applied Communication Research
Author(s): Chia-Ling Ho
A Primer on Applied Communication Research can assist anyone conducting applied communication research for the first time to become familiar with the entire process through completing a mini-project, including data collection (online & offline) and data analysis using an Excel Add-in data analysis t...
Humor and Message Production
Author(s):
Sample If laughter is the best medicine, then we ought to devote as much attention to the doctors and pharmacists of wit as we do to the ailments that give rise to the prescription. Interest in the sense of humor is longstanding, and investigations vis-à-vis the field of communication are no exce...
When Patient Becomes Caregiver: One Couple, Two Cases of Advanced Cancer
Author(s):
Abstract This project extends family communication patterns theory to a caregiver typology and applies the typology to the case of a husband and wife, both afflicted with stage IV cancer (ovarian and prostate). The case of Vivian and Harold identifies the essential characteristics of the Manager ...
Media Management and Sales
Author(s): Dean C. Cummings
Media Management and Sales instructors must prepare students for a workplace that synergizes business philosophy with production management. This textbook was created for communication, film, journalism, and media students to learn the foundations of business. Media Management and Sales serves unive...
The Evolution of the Global Economy: From the First Era of Globalization to the COVID Pandemic
By: Michael Jolly
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The Evolution of the Global Economy: From the First Era of Globalization to the COVID Pandemic
Author(s): Michael Jolly
Until very recently it was possible to believe that we were living in a new world in which the economic problems of the past had little or no relevance. The subprime mortgage crisis of 2008, along with the subsequent ‘Great Recession’ and sovereign debt crisis, shattered this complacency. The G...
Humor and Laughter as Medicine: Physiological Impacts and Effects
Author(s):
Sample For the most part, humor has been viewed as a social phenomenon that has its primary focus on human relationships. Most research takes the form of investigating the impact that humor and the communication of humor have on a variety of social situations, relational contexts, as well as the ...