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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Russian Stage Two: Welcome Back!

Author(s): American Council of Teachers of Russian

AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...

Career Development and Planning: A Comprehensive Approach

Author(s): Robert Reardon, Janet Lenz, V. Casey Dozier, Kyle A. Roark, Justin D. Hultman

New 8th Edition Coming Fall 2024!Career Development and Planning: A Comprehensive Approach provides content from cognitive psychology, sociology, and economics that can be used to solve career problems and make career decisions. Career Development and Planning is an inclusive, integrated system of c...