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Insightful Branding: People-Centric Tactics for Building Brands

Author(s): RYAN EANES

Brands and branding are inescapable parts of life in the 21st century. Even young children can easily identify countless logos; as adults, we develop brand preferences that include feelings of trust and loyalty, even when branding is the only significant difference between product or service offerin...

Water, Wind, And Earth: The Science of Oceanography

Author(s): Benjamin R. Jordan PhD.

Water, Wind, and Earth is an oceanography book designed to be used in the undergraduate classroom as well as by anyone who wants to understand how the ocean works and how it impacts the world that we live on.  The text is approachable and clear and is lavishly illustrated with images, figures, and t...

Early Childhood Development: From Theory to Practice, Second Edition

Author(s): Christina J. Groark, Stephanie K. McCarthy , Afton R. Kirk-Johnson

Early Child Development: From Theory to Practice, second edition, is an applied guide to child development for those who plan to work with children from birth to age 8 years. Its focus is on developmental milestones for each age and domain and various ways to plan, create, and implement developmenta...

Holistic Writing for a Healthy Writer

Author(s): Gregory Dale Fields

This e-text is designed to develop and support healthy writers in and across a variety of personal, professional, and academic contexts. By presenting writing through the holistic, comprehensive, and systematic model of the 8 Aspects of Writing; I hope to help writers see the full variety of possibi...

Compensation and Benefits: Aligning Rewards with Strategy, Updated Edition

Author(s): Bart L. Weathington, Jeanie G. Weathington

COMPENSATION AND BENEFITS explores what it takes for an employer to attract, motivate, recognize, reward, and retain a talented and driven workforce while providing students with the knowledge to make informed decisions about compensation and benefits strategy. The updated edition includes new infor...