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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...
Islam and Temporal Power
Author(s): Bojan Petrovic
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Russian Stage Two: Welcome Back!
Author(s): American Council of Teachers of Russian
AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...
Understanding an Afrocentric World View: Introduction to Optimal Psychology
Author(s): Linda Myers
Understanding an Afrocentric World View: Introduction to an Optimal Psychology stands as a groundbreaking and timeless classic in the field of Africana Studies, Psychology, and Human Development. Its reverberating in-depth analysis of and prescriptive cure for racism and other societal isms identifi...