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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Russian Stage Two: Welcome Back!

Author(s): American Council of Teachers of Russian

AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...

I Lead

Author(s): Gary Morais, Paul Crews

In today’s world there is an enormous need for healthy mature leaders. Why? Because most people have not been taught real leadership thinking skills. Sure, they may have completed a course or attended a class, but were not taught healthy, mature thinking characteristics possessed by great leaders.Th...

Immature Insects: Volume I

Author(s): Frederic W Stehr

 Immature Insects, Volumes 1 and 2, edited by Frederick W. Stehr, are excellent sources of information on the biology and ecology of insect families, making these indispensible textbooks. With abundant illustrations, descriptions, and keys, both volumes are also useful as field guides in identifying...