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An Introduction to Leadership, Updated Second Edition

Author(s): Joseph W. Weiss

AN INTRODUCTION TO LEADERSHIP, SECOND EDITION, explores the leadership in an organizational setting with the premise that leadership is everywhere and everyone can be a leader. This expanded, 12 chapter edition increases coverage of gender, diversity, and culture; the generational divide; leader pro...

Insightful Branding: People-Centric Tactics for Building Brands

Author(s): RYAN EANES

Brands and branding are inescapable parts of life in the 21st century. Even young children can easily identify countless logos; as adults, we develop brand preferences that include feelings of trust and loyalty, even when branding is the only significant difference between product or service offerin...

Arts and Creatives Entrepreneurship: Using Passion and Skills to Create a Business with Income: Musicians, Vocalists, Artists and Communications

Author(s): RENATA ROY

Professor Renata Roy-Pinkney in her new textbook, Entrepreneurship in the Arts, has provided faculty an insight into her successful classroom integration of curriculum theory, the process of teaching  a body of knowledge required for students to understand the what and why of concepts, along with th...

Ethics and Social Responsibility, Third Edition

Author(s): Kurt Mosser, Troy Williamson

Ethics is the systematic study of right and wrong. Ethics and Social Responsibility, third edition, introduces theories of moral philosophy and applies them to some of the most challenging social issues today. Readers will use their understanding of morality to effectively approach, analyze, and ass...