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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...Islam and Temporal Power
Author(s): Bojan Petrovic
, basic_htmlRussian Stage Two: Welcome Back!
Author(s): American Council of Teachers of Russian
AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...Botany 101 Laboratory Manual
Author(s): Sterling C Keeley
, basic_htmlStrategies for Reading and Writing
Author(s): William Epperson, Mark Hall, Linda Gray
Strategies for Reading and Writing, ed. William R. Epperson, Linda C. Gray, and Mark R. Hall, anthologizes essays, stories, and poems for students writing academic essays in the liberal arts. The book focuses on basic skills such as active reading, summarizing, and paraphrasing and suggests writing...Biology 221: Student Study Guide and Laboratory Manual for Microbiology
Author(s): Robert Hairston
New Revised Edition Now Available! Welcome to the wondrous, yet unseen, World of Microbiology. Biology 221: Student Study Guide and Laboratory Manual helps students to understand the vast field of Microbiology. As Victory Hugo stated, “Where the telescope ends, the microscope begins, which of the...