Human Nutrition and Health Laboratory Manual

Author(s): Ruth Young, Noemi Custodia Lora

Highway Geometric Design: Application of Design Standards in InRoads

Author(s): Xudong Jia, Wen Cheng, Ming Guan

Highway Geometric Design: Application of Design Standards in InRoads is primarily intended for use as a textbook in university-level courses that deal with roadway design. This book is aimed to apply geometric design standards in InRoads to design a typical highway interchange. This is the first ed...

Strategic Management: Using Ideas in Action

Author(s): Santiago Ibarreche

"Ideas in Action" is a mnemonic to make students participate more and have an easy way to remember the strategic management process.Strategic Management: Using Ideas in Action helps students and business/management executives in the process of understanding, implementing, and evaluating strategic ma...

The DAST Theory for Communication - The (Inter)Dynamics of Desire, Affinity, Space and Time in Different Contexts of Communication

Author(s): Lucian Xinan Lu

The process of real-life communication is dynamic and complex. Learn why and how so many prominent communication theories do not square off well with the complexity of real-life communication, including the Uncertainty Reduction Theory, the Communication Accommodation Theory, the Hyperpersonal Persp...

Statistics Introduction

Author(s): Mezbahur Rahman, Han Wu, Deepak Sanjel

This textbook is meant to introduce statistics to the general audience. It is also meant for the first college course in statistics irrespective of the student’s area of study. The audience is assumed to have no higher mathematics background than college algebra. The authors avoided broad explanatio...

Applied Algebra and Trigonometry

Author(s): Joseph Witkowski, Eileen Phillips

eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html

Making It Work: Improving the Relationship Between Public Relations Spokespeople and Journalists

Author(s): Joel Jay Campbell, Susan R Walton

In an ideal universe, public relations spokespeople and journalists get along just fine. Journalists want to provide their audiences with fast, accurate information on topics important to those audiences. Spokespeople want to advance the cause of their organization by sharing its stories. That’s ...

Medical Communication in Clinical Contexts

Author(s): Benjamin Bates, Rukhsana Ahmed

Medical Communication in Clinical Contexts is an edited collection designed to show and tell how patient-centered medical communication can be performed in clinical contexts. Medical Communication in Clinical Contexts contains three primary themes: An integrated view of health communication...

Digital Computation and Programming Workbook

Author(s): Denis Hamelin

Freshman Year Experience: Experiences for a Lifetime

Author(s): Eva Brickman, Deborah Thinnes, Barbara Osmon

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