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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Medical Communication: Physical and Psychological Wellness

Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo

New Third Edition Coming Soon!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practic...

Human Resources Leadership in Hospitality

Author(s): John Walker, Nicholas Thomas

There is a distinct difference between managing a human resources team and leading it, and those in leadership positions must evolve with the industry.Human Resources Leadership in Hospitality addresses one of the biggest challenges that hospitality managers across the board express: finding and ret...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

The Less-Is-More Handbook: A Guide to College Writing

Author(s): Larry G Edgerton

The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...

Nonverbal Communication for a Lifetime

Author(s): Diana K. Ivy, Shawn Wahl

Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...

American Cinema: Movies and Magic

Author(s): Julia A Brady Jenner

American Cinema: Movies and Magic discusses how filmmaking began, industry pioneers and the formulas that led us to the films we’re making now. It’s an appreciation of those who came before us, creating that magic for the films we enjoy today. The text allows students to appreciate film genres, film...