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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...Comprehension and Vocabulary Strategies for the Elementary Grades w/ CD ROM
Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund
Each of the 44+ research-based strategies in this book is presented step-by-step with the description, teaching goals, procedures, and student reproducibles. A quick reference guide helps educators find the specific are they wish to target, and then notes when, why, and how to use that strategy in t...Nonverbal Communication for a Lifetime
Author(s): Diana K. Ivy, Shawn Wahl
Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...General Chemistry Laboratories: A Freshman Workbook
Author(s): Simon G Bott, Russell A Geanangel, Vladimir Zaitsev
eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_htmlTaxonomy of Morals and Ethical Theories: Why We Do the Things We Do, and How Ought We to Do Them, Preliminary Edition
By: Atina Knowles
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A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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Dancing with Data
Author(s): Active Learning Lab