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Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...

An Introduction to Business: From a North Carolina Perspective

Author(s): Devon Hall

An Introduction to Business: From a North Carolina Perspective is an introductory textbook specifically written for North Carolina community college business students. Like other introductory textbooks, An Introduction to Business: From a North Carolina Perspective introduces business concepts from ...