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Marketing and New Product Development

Author(s): David M. Hanning

Marketing and New Product Development targets underserved undergraduate business students with the goal of helping them understand and apply an approach, not necessarily the approach, to developing new products, but more importantly identifying how product marketers play a critical role throughout t...

Theories of Lifespan Development

Author(s):

"This workbook provides exploration of the most common theories on human development across a lifespan. It is designed to supplement traditional texts on lifespan development through focus on theories of development that can be applied across multiple stages of life, so that students can use this fo...

Our Stories in Our Voices

Author(s): Dale Allender, Gregory Yee Mark

This Anthology, Our Stories in Our Voices, examines American history, education, ethnic identity, and the continued struggle for social justice through the lens of people of color in the United States. The chapters in this publication begin to bring to the forefront topics that have been largely ign...

In His Words: Readings from the Life of Abraham Lincoln

Author(s): Charles M. Hubbard, Michael Toomey

Abraham Lincoln’s words and actions convinced the American people not only to persevere and save the Union, but to create at the same time a more perfect union that granted freedom and liberty for all its citizens. In His Words: Readings from the Life of Abraham Lincoln provides readers with docu...

General, Organic, and Biological Chemistry: A Guided Inquiry

Author(s): The POGIL Project, Michael Garoutte, Ashley Mahoney

Students can follow a guided inquiry approach as they learn chemistry in the classroom. General, Organic, and Biological Chemistry: A Guided Inquiry serves as an accompaniment to a GOB Chemistry text. It can suit the one- or two-semester course. This supplemental text supports Process Oriented Guide...

OpenStax: Precalculus

Author(s):

"Precalculus 2e provides a comprehensive exploration of mathematical principles and meets scope and sequence requirements for a typical precalculus course. The text proceeds from functions through trigonometry and ends with an introduction to calculus. The modular approach and the richness of conten...