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Communication Tools for Technicians

Author(s): Wade King

Communication Tools for Technicians is designed to provide easy-to-remember, practical patterns of communication in the workplace.  Written by a two-year college instructor who also has a technical background in industry.  It delivers patters for every kind of communication from simply e-mail to det...

Qualitative Communication Consulting: Stories and Lessons from the Field

Author(s): Craig Engstrom, Joshua Frye

Qualitative Communication Consulting is an innovative textbook. Each chapter tells a story that captures the rewards and challenges of consulting though qualitative lenses. Together, chapters cover the challenges of starting a consulting business, dealing with skeptical clients, explaining to collea...

Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...

A History of Art and Civilization: The Asian World

Author(s): Trudy McNair

Trudy McNair’s A History of Art and Civilization series provides comprehensive coverage of the art and cultural history of different regions and time periods throughout antiquity. The texts place art and societal movements in context, giving students a panoramic view of history and an understanding ...