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Integrated Marketing Communications: Adverstising, Public Relations, and More
Author(s): Denise T. Ogden, James R. "Doc" Ogden
INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, AND MORE seeks to broaden the conceptual understanding of integrated marketing communications. The text provides a framework for the development of an integrated marketing communication plan that can be managed utilizing a marketing...
Criminal Investigative Analysis
Author(s): Kevin Kelm
Modern criminal profiling, primarily developed by the Federal Bureau of Investigation (FBI), is an investigative aid used to help solve complex, violent crimes. The methods employed by FBI-trained profilers have been the topic of much scrutiny and debate, primarily by academics and amateur practitio...
Engineering Career Playbook: A Strategic Approach
Author(s): Michael Venuto
If you are an engineering student or a recent graduate, I am sure you have questions and uncertainties on starting your engineering career. This book will provide a perspective to what is on the minds of students and early career engineers and an insight to frequently asked questions.I have studied ...
Race and Media
Author(s): Jeanette Ruiz
Dance Appreciation: Exploring Dance History and Performance
Author(s): Melissa Harden Velasco
New Second Edition Now Available! Dance Appreciation: Exploring Dance History and Performance is a journey through the world of dance focusing on the history of many dance forms, the connection of dance to society, and the human meaning and importance of dance as a living breathing practice. Buil...
FSTY 50: Trees and Shrubs
Author(s):