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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...
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A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...
African-American Art Supplement
Author(s): Clarence Talley, Tracey Moore, Ann Johnson
In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...
An Introduction to the Aquatic Insects of North America
Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg
An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...
Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years
By: Lisa Martin
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Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years
Author(s): Lisa Martin
As the global population ages, societies worldwide are confronted with unprecedented challenges in ensuring the financial security and well-being of their elderly citizens. The phenomenon, often referred to as the "Silver Tsunami," presents a complex web of economic, social, and ethical dilemmas tha...
Making "Sense" of Genetics Today
Author(s): KARL CHAI
Making “Sense” of Genetics Today – Karl ChaiThis book returns the Law of Genetics to its simple core in the original discovery and in the applications to genetic studies over the past 120 years, as well as that of today.Using classic human hereditary disorders as examples, such as alkaptonuria, sick...
Unlocking the Potential for Student Success
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"ABOUT THE BOOK Unlocking the Potential for Student Success teaches the science of resilience and happiness by fostering mental well-being to improve the quality of life. The textbook takes a holistic approach to student success, including cognitive, emotional, social, nutritional, physical, and spi...
Bored and Loving It
Author(s): Richard Pate
Being bored and yet loving it seems oxymoronic, but it’s not. Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun! Their initial boredom turns into what boredom usually turns into: freedom of th...
Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...