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iIdeas

Author(s): Ronald L Sumner

iIdeas: How Ideas Shape Your Creativity, Your Technology, and Your World aids in critical thinking, the formation of a Biblical foundation and the ability to analyze systems of thought. This text also demonstrates how different ideas result in different types of culture and examines today’s culture ...

Research Methods: Applying Statistics in Research

Author(s): Marlon Sukal

RESEARCH METHODS: APPLYING STATISTICS IN RESEARCH provides a comprehensive introduction to statistical terms, concepts, and theories in psychology. Students will find that clear explanations coupled with research examples make the material accessible and engaging. Using example datasets, students wi...

Great Comedy Films Or: How I Learned to Stop Worrying and Love Funny Movies

Author(s): Christopher LaMont

New Third Edition Coming Soon!The scandalous world of Great Comedy Films is torn wide-open, with sordid tales of sex, money, drugs, power, prostitution, hedonism, and shenanigans that make this book a “must-buy”. Now that we have your attention...This weighty tome in your hands details everything yo...

Sustaining Our Planet

Author(s): Terry Bensel, Ian Carbone

Sustaining Our Planet is an engaging introduction to the basics of environmental science, with an emphasis on sustainability.  Whether the topic is consumption, agriculture, water, or energy, this text invites you to think critically about humans’ impact on ecological systems as well as your own env...

Different Together: Diversity, Equity, Inclusion, and Belonging in Advertising and Public Relations

Author(s): Anastasia Kononova, Teresa Mastin, Susan McFarlane-Alvarez

This unique textbook is a collaboration product of advertising and public relations professionals, researchers, educators, and students. It is written for students in advertising, public relations, strategic communication, marketing, and related disciplines to reflect upon the issues of diversity, e...