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Functional Design: A Multimedia Handbook for Public Relations and Advertising

Author(s): Ruth Massingill

Functional Design: A Multimedia Handbook for Public Relations and Advertising provides practical tools to help readers design projects that are equally beautiful and effective. The text is geared towards students entering fields such as public relations, advertising, etc., guiding them through the c...

Fundamentals of Supply Chain Management: A Practitioner's Perspective - High School Version

Author(s): William McLaury, Eugene Spiegle

Fundamentals of Supply Chain Management, A Practitioner’s Perspective is based on both authors many years of experience working in the field of supply chain management.  It addresses the most fundamental concepts and best practices of contemporary supply chain management from the tactical and strate...

General Psychology

Author(s): Steve Ellyson, Frank Ragozzine, Vernon F Haynes, William Rick Fry, Jeffrey Coldren, Jane Kestner

No Need to Purchase an Accompanying Workbook...The Exercises are Included in the Text! General Psychology is a fifteen chapter introduction to psychology. It covers all the traditional, fundamental, content areas typically found in introduction psychology texts, such as perception, learning, develop...