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Race, Racism and Critical Thinking: The Chicana/Chicano Community and Political Economy, Preliminary Edition
By: David Rodriguez
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Disciplinary Literacy: The Other Disciplines
Author(s): Mae Lane, Daphne Johnson
Disciplinary Literacy: The Other Disciplines is intended as both a textbook and a handbook. It will give conent area literacy teachers/professors a much needed textbook to fully address all of their candidates' needs, not just the needs of traditional content. The majority of states (47) require all...
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
By: Timothy R Graeff
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Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Author(s): Timothy R Graeff
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel examines the role of marketing research in helping marketing managers make marketing decisions. In addition to describing important marketing research concepts, terms, techniques, and procedures, this book contai...
Framing and Priming in Presidential Campaign Ads
Author(s):
“A lot of people still don’t really know who I am,” said John F. Kerry to reporters in spring 2004, just as he emerged as the Democratic presidential nominee and began the general election campaign in earnest (Jackson, 2004). Like all presidential candidates, Kerry was obligated to establish a posit...
Death & Heaven
Author(s): Isik Abla Ministries
Applied Data Analysis in Psychology: Exploring Diversity with Statistics
By: Kristen Jennings Black, Julie Madden, Hannah Osborn, Ruth Walker
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Applied Data Analysis in Psychology: Exploring Diversity with Statistics
Author(s): Kristen Jennings Black, Julie Madden, Hannah Osborn, Ruth Walker
Applied Data Analysis in Psychology: Exploring Diversity with Statistics contextualizes statistical concepts and tests within current, or recently published, research. Often, novice statistics students have difficulty applying the course concepts beyond the classroom. This publication bridges that g...
Whose Press Release is it Anyway?
Author(s):
Abstract As an intern at a public relations firm, Suzy Kelly is faced with an ethical dilemma when she is asked to put a more senior member of the firm’s name on her press release. Seeking advice from co-workers and her professor, Suzy learns multiple perspectives on authorship and is left with a...
Readings in Faith and Race in America: The Native American Religious Experience
By: Jon R Stone, Carlos R Piar
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OpenStax Principles of Accounting Vol 1 Financial Accounting softcover
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"Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifical...