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Different Together: Diversity, Equity, Inclusion, and Belonging in Advertising and Public Relations
By: Anastasia Kononova, Teresa Mastin, Susan McFarlane-Alvarez
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Different Together: Diversity, Equity, Inclusion, and Belonging in Advertising and Public Relations
Author(s): Anastasia Kononova, Teresa Mastin, Susan McFarlane-Alvarez
This unique textbook is a collaboration product of advertising and public relations professionals, researchers, educators, and students. It is written for students in advertising, public relations, strategic communication, marketing, and related disciplines to reflect upon the issues of diversity, e...
Success Comes From You ebook
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Art Appreciation
Author(s): David Howell
Ladies and gentlemen, by way of introduction, this is a book about art, about creativity, about beauty. It is a beginner’s guide to the many methods, movements, and mutations of the visual arts. It is composed of 19 chapters, each featuring a different artistic theme. Many of these chapters will foc...
The Five Functions of Effective Management, Second Edition
Author(s): Donald Baack, Michael Reilly, Charles Minnick
THE FIVE FUNCTIONS OF EFFECTIVE MANAGEMENT seeks to assist students in understanding the basic efforts and activities required of managers at every level in an organization. The text takes an in-depth look at the research and theories behind the processes of planning, organizing, staffing, leading a...
Managing Product Success: Cool, Good, and Great Products
Author(s): Edison Tse
There are different levels of product success: Cool Products, Good Products, and Great Products. A cool product is one that receives consumer excitement when it is first introduced into the market, but fails to sustain that success in the market. A good product is one that can maintain a strong mark...
Drawing from Observation 3e
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"Perceptual drawing, in which one renders the physical world as it appears to an observer, is the focus of the third edition of this introductory skill-based perceptual drawing text rooted in Renaissance tradition who’s previous two editions have been best sellers since its release in 2001. With an ...
Ethics for Visionary School Leaders: Setting Your Ethical Compass
By: Gary Hoban, Daniel T Cunniff, DINA CASTILLO PACIS, Clifford Tyler
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Ethics for Visionary School Leaders: Setting Your Ethical Compass
Author(s): Gary Hoban, Daniel T Cunniff, DINA CASTILLO PACIS, Clifford Tyler
This text, Ethics for Visionary School Leaders—Setting Your Ethical Compass (third edition), is designed for those students preparing to become school administrators and those interested in the topic. It combines classical and more contemporary ethical philosophy with current everyday ethical matter...