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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...Real-World Statistics: In-Person Version
Author(s): Carol Saltsgaver
Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...about product
It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION
Author(s): Kent W. Anderson, Jerry Brindisi
OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...WCU 150: History and Heritage
Author(s): Michael Di Giovine, Aaron Stoyack
ses·qui·cen·ten·ni·al/ seskwəsen-tenēəl/(adjective)relating to the one-hundred-and-fiftieth anniversary of a significant event.The 2021-2022 academic year marked West Chester University’s Sesquicentennial Anniversary. As the largest liberal arts university in the Commonwealth of Pennsylvania, the se...Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation
By: John Kocur, Charles Ciorba
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Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation
Author(s): John Kocur, Charles Ciorba
In Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation, veteran teachers Chuck Ciorba and John Kocur offer a comprehensive guide for all instrumentalists to learn how to improvise. “Straight from the Source” suggests that great jazz recordings and the tunes themselves shou...The Rescue of an Orphan
Author(s): Leslie Dean
Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change? You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years
By: Lisa Martin
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Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years
Author(s): Lisa Martin
As the global population ages, societies worldwide are confronted with unprecedented challenges in ensuring the financial security and well-being of their elderly citizens. The phenomenon, often referred to as the "Silver Tsunami," presents a complex web of economic, social, and ethical dilemmas tha...Unlocking the Potential for Student Success
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"ABOUT THE BOOK Unlocking the Potential for Student Success teaches the science of resilience and happiness by fostering mental well-being to improve the quality of life. The textbook takes a holistic approach to student success, including cognitive, emotional, social, nutritional, physical, and spi...Making "Sense" of Genetics Today
Author(s): KARL CHAI
Making “Sense” of Genetics Today – Karl ChaiThis book returns the Law of Genetics to its simple core in the original discovery and in the applications to genetic studies over the past 120 years, as well as that of today.Using classic human hereditary disorders as examples, such as alkaptonuria, sick...