Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1

Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson

A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...

Visualization: Using Mental Images to Strengthen Comprehension

Author(s): Linda Zeigler, Jerry Johns

Visualization has not been a common word in most classroom reading programs. In recent years, however, the impact of visualization on student comprehension has gained greater awareness among reading educators. This compact, easy-to-use book helps teachers understand visualization and how to apply th...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

A Constant Struggle: African-American History 1865-Present

Author(s): Yohuru R Williams, Dr. Roger Davidson, Tamara Brown

The A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for ...

The Rescue of an Orphan

Author(s): Leslie Dean

Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change?  You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...

Making "Sense" of Genetics Today

Author(s): KARL CHAI

Making “Sense” of Genetics Today – Karl ChaiThis book returns the Law of Genetics to its simple core in the original discovery and in the applications to genetic studies over the past 120 years, as well as that of today.Using classic human hereditary disorders as examples, such as alkaptonuria, sick...

Bored and Loving It

Author(s): Richard Pate

Being bored and yet loving it seems oxymoronic, but it’s not.  Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun!  Their initial boredom turns into what boredom usually turns into: freedom of th...

It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION

Author(s): Kent W. Anderson, Jerry Brindisi

OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...

WCU 150: History and Heritage

Author(s): Michael Di Giovine, Aaron Stoyack

ses·qui·cen·ten·ni·al/ seskwəsen-tenēəl/(adjective)relating to the one-hundred-and-fiftieth anniversary of a significant event.The 2021-2022 academic year marked West Chester University’s Sesquicentennial Anniversary. As the largest liberal arts university in the Commonwealth of Pennsylvania, the se...