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Principles of Macroeconomics
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"Principles of Macroeconomics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition...
Public Relations: The Changing Global Landscape
Author(s): Kathryn Lancioni
The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it. Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the ...
Augenblicke: Print
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The Sales Expedition, The Sales Playbook
Author(s): David F Brauer, David B Brauer
Groundbreaking Publication Now Available! The Sales Expedition, The Sales Playbook provides the reader, whether a sales novice, or a seasoned salesperson, a step-by-step approach to become a top sales professional. After interviewing hundreds of salespeople, sales managers, business owners and cu...
We All Scream Without Ice Cream: The Blue Bell Listeria Crisis
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Abstract Housed in the small town of Brenham, Texas is the home of Blue Bell Ice Cream. The town has been linked to “The Little Creamery in Brenham” since Blue Bell ice cream began being produced in the town starting in 1907 (bluebell.com). As Swartz (2015) stated in an article covering the cream...
Vascular Plant Taxonomy
Author(s): Zack E Murrell, Emily Laura Gillespie
Vascular Plant Taxonomy excites and encourages students to extend their own studies in the myriad of directions that attract their curiosity. It gives the reader a sense of accomplishment that the ever-broadening field of taxonomy is within their grasp. Vascular Plant Taxonomy is the only trul...
Behavioral and Personal Finance: A Customized Version of Dr. Wendy Reiboldt's Consumer Economics, Eighteenth Edition
By: Kim Davis
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Parenting Styles Across Generations and Physical Punishment
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Abstract In this case study, grandparents are watching their grandsons while their parents are on vacation. The children do not react well to their grandparents’ style of disciplining and misbehave. The grandparents respond with physical punishment, a reaction that upsets the children’s parents a...