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Persuasion: A Social Science Approach

Author(s): Robert G. Magee

PERSUASION: A SOCIAL SCIENCE APPROACH highlights fascinating insights into persuasion and influence, helping students understand and apply the essential theories at play. This text provides a foundation on persuasion from a social science perspective, helping students become able practitioners. Alon...

Research Methods for Business: Tools and Applications

Author(s): R. Eric Landrum

RESEARCH METHODS FOR BUSINESS: TOOLS AND APPLICATIONS is a practical guide written for the current graduate student in business who seeks more insight into the role that research plays in informing practice and outcomes in the business world.  By focusing on real-world research scenarios that busine...

Doing the Transcultural Thing: Explorations in Living in the United States

Author(s): Michael W. Schwartz

Whether we are aware of it or not, every utterance we produce is an expression of who we are as individuals and what we believe. When we begin the process of learning an additional language, we are not only learning a new linguistic code (basic vocabulary and structures) that allow us to ask for dir...

Speak, Write, Succeed: A Practical Guide to Business Communications and Career Readiness

Author(s): Tamara Strom

Speak, Write, Succeed: A Practical Guide to Business Communications and Career Readiness is designed to provide students with the essential knowledge and skills they need to succeed in today's fast-paced and highly competitive business world.Effective communication is the cornerstone of any successf...

Lean Sigma: Rebuilding Capability in Healthcare print

Author(s):

"ABOUT THE BOOK Drive Lean Sigma Performance Improvement into Any Hospital or Healthcare Environment In Lean Sigma: Rebuilding Capability in Healthcare, author Ian Wedgwood walks you through all leadership aspects associated with planning, executing, sustaining, or reinvigorating Lean Sigma in your ...

Crime and Society, Second Edition

Author(s): Kimberly Collica-Cox, Gennifer Furst, Martin McAuliffe

Crime & Society, Second Edition, analyzes crime and criminal behavior using various sociological perspectives. The text introduces students to criminology and prompts them to consider how societies, and the United States in particular, define and respond to crime. Each chapter presents in-depth anal...

Unconventional Plan

Author(s): Steve Camp

Perhaps time was Doug Johnson’s worst enemy, but there were several other factors that would make his decision to lend expertise to an unfinished community project a questionable choice.  A staff with little experience, a fast moving construction project and a political situation that could endanger...

If You Say So

Author(s): Tad Liechty/Two Herons

The adventure continues when a new girl arrives in school, and Jules must show her the ropes. As he helps Sofia navigate her new school- and helps her understand the meanings of some everyday English expressions- Jules learns a few idioms himself- in Spanish! , basic_html