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Conversion: Triggers, Tips, and Tools to Grow Business

Author(s): Bill Crowe, Mark Siemonsen, David Dean

Conversion is written for entrepreneurs, businesspeople, professionals, and those with a craft or skill who really want more practical tools and to the-point guidance on how to thrive in business . . . not just survive. Written by a team of successful business consultants, Conversion includes the...

Research Methods: Are You Equipped?

Author(s): Jennifer M. Bonds-Raacke, John D. Raacke

There are a myriad of research methods in psychology textbooks available... However, few, if any, of the textbooks approach the research methods course with the purpose of preparing students to become educated consumers of research. Consequently, there is a large gap in the market between the tex...