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How To Write A Winning Marketing Plan
Author(s): Robert Powers
This document describes a process to create a successful marketing plan. It starts with a SWOT analysis to identify important opportunities and threats, which provide context for the plan. The process continues step by step from recommendation of the target market all the way to promotion.The docume...
Product Management Interview Handbook
Author(s): Aditya Challapally, Edison Tse
Product Management Interview Handbook is your definitive guide to acing product management interviews. Authored by a seasoned Stanford professor specializing in product management and a Senior Product Manager at Microsoft, this book distills invaluable insights from 40 hiring managers and leaders ac...
Franken Food: Fact or Science-Fiction - Principles of Critical Thinking
Author(s): Cheryl Rock
Franken Food: Fact or Science-Fiction revolves around the controversies of food production analogous to a novel about Mary Shelley’s Frankenstein man-made monster. The man-made monster represents the production of processed food that is concocted with chemical additives, growth hormones and bio-eng...
Selling Yourself and Your Ideas: A Guide for Building Presentation Skills
Author(s): Murray State University
One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. ...
A Quest for Being
Author(s): Larry D. Harwood, Elspeth Harwood
When two church mice are forced from a comfortable living, migration in search of new quarters exposes the tiny pair to the rawer side of mouse existence, where vulnerabilities evoke some frightful days that could be their last. Grappling with the liabilities of small body size and brief lifespans, ...
Topics in Introductory Statistics
Author(s): Martha Goshaw
Topics in Introductory Statistics is intended for an introductory course at the 100 level and assumes just a basic elementary algebra background. The book is written in a module/topic format. The material to be covered is divided into three modules, much the way tests might be given. Module 1 cover...