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Starting Your Marketing

Author(s): Matthew A. Gilbert

In an era dominated by the relentless rise of social media marketing and the advent of artificial intelligence, the influence of marketing has never been more profound. Individuals now encounter up to 10,000 advertisements daily, underscoring the explosion of marketing channels and the sophisticatio...

Criminal Investigations Theory and Practice

Author(s): Robert B. Wall, Peter Johnstone

Criminal Investigation: Theory and Practice is a new and novel approach to the science of criminal investigations.  The text is divided into three modules:Module 1(Chapters 1-6) present the basics of criminal investigation. The module includes crime scene processing, the initial response and crime s...

Introduction to Data Analysis for Criminal Justice

Author(s): Stephen Holmes, Bryan Holmes

This book is carefully constructed to allow students the chance to understand the research process. The first half of the class introduces students to general concepts and levels the playing field for those that may not have had a college-level statistics course before. Then we move to an analysis o...

World Religions and Philosophy

Author(s): Mark Webb

In a globalization, digitally-interconnected world, everyone needs to understand what people from different cultures believe, and how they approach questions of universal importance. Is there a God? What happens to me when I die? Can we count on good to triumph over evil? Education in the religions ...

World Regional Geography: The Essentials

Author(s): K.L. Chandler

New Fourth Edition Coming Soon!Geography connects the social and physical sciences, revealing a beautiful, organized order in the world at large that most Americans have yet to examine because the subject, as a whole, was removed from the classroom years ago.Designed for students in their first geog...

Design Appreciation: How Design Shapes Our Quality of Life and Our Ability to Live Sustainably

Author(s): Gregory H. Tew

New Third Edition Now Available!The human experience has evolved over hundreds of thousands of years through a series of design innovations. That story was a long, slow evolution until we learned to effectively utilize fossil fuels to power machines in the 1700s. From that point forward, our creativ...

Enhancing Performance and Well-Being in College and Beyond

Author(s): YOSEF AMAYI GIL KARO

New Publication Now Available!In Enhancing Performance and Well-Being in College and Beyond, the author engages students in a conversation about his life and his experiences as he provides them with information that will not only help them in college, but also with the tools to excel after graduatio...