Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Customer Experience Management: Enhancing Experience and Value through Service Management

Author(s): Jay Kandampully

  Although a nascent field of research, customer experience management has become an important research and management topic in today’s interconnected world… Customers are no longer passive participants of the firm’s value proposition, but are actively involved in the co-creation and co-owners...