Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues

Author(s): Kimberly L. Mahoney, Lee A. Esckilsen, Adonis N. Jeralds, Steve Camp, CVE

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meets the needs of those who utilize them. Accomplishing this daunting task is neither simple nor consistent from venue to venue. Venues vary in mission based...

The Soft Side of Industry 4.0: Finding Success in the Digital Landscape

Author(s): Stephanie Gresh

Automation makes life easier by doing repetitive tasks faster and more accurately. But as we embrace automation, we must also adapt. The future workforce will be more automated, impacting more jobs than ever before. So, what’s next for those replaced by automation? The answer lies in developing esse...

Professional Catering: The Modern Caterer's Complete Guide to Success

Author(s): Stephen Shiring, Elizabeth J. Shiring

Professional Catering structurally applies by design key essential and emerging management, marketing, strategic management, and supply chain concepts empowering the student, practitioner, event planner, chef, or aspiring entrepreneur with the appropriate knowledge, tools, and Tips from the Trade to...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Project Management for the Hospitality Industry

Author(s): Timothy Flohr, William Duncan, Catherine Curtis

New Second Edition Coming Soon!Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and constructio...

Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...