The Dark Side of Persuasion

Author(s): Shari Hoppin

The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we’re on, so the book offers both practical advice for persuaders and suggestions to prevent us fr...

Street-Smart Persuasion: A Speaker's Guide To Socratic Design

Author(s): Vicki Goodfellow Duke

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design pro...

Gab Lab: The Playbook of Public Speaking Prowess Through Everyday Conversation

Author(s): Vicki Goodfellow Duke

In GAB LAB: The playbook of public speaking prowess through everyday conversation, you’ll learn cognitive science based design, including visual Message-Mapping and the 3 Pentagons, neuroscience’s secret to gaining attention, as well as cutting edge strategies like The Magic 10, and pattern interrup...

Magnetic: How Great Leaders Persuade and Inspire

Author(s): Chris Lipp, Antoine de Morree

Based on a framework developed at Stanford University and honed through teaching business students and Stanford scientists, this book gives you the tools to be more convincing and be heard. Learn how to phrase ideas persuasively, overcome resistance, relate to strangers, and win support from difficu...