Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Public Speaking: Essentials for Excellence

Author(s): Shawn Wahl, LeAnn Brazeal, Mark Butland

By providing students theory and practical skills, Public Speaking: Essentials for Excellence prepares students to become effective public speakers in various speaking situations they may encounter in their lives (business presentations, tributes, eulogies, commencement addresses, small group, and m...

Intercultural Communication in Your Life

Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.

Where groups of people gather, there is always an elephant in the room: difference. Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we ...

Contemporary Communication Theory

Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright

The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibility. New theories have been ad...

Medical Communication: Physical and Psychological Wellness

Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo

New Third Edition Now Available!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the pract...

Competent Communication at Work: Communication, Technology and Professional Practices

Author(s): Pamela Davis Hopkins, Holly J Payne, Patric Spence

New Fifth Edition Now Available!Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life. Competent Communication at Work helps readers become effective and successful communicators via an array of channels through which they can e...

CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...