Case studies are a tested teaching strategy. Most case studies focus on talking about the client and what they did and not planning for their future. I will discuss how to use cases as live client substitutes and as preparation for real client work.
Teaching cases has its challenges. Students can be overconfident and many existing case studies are only designed to diagnose problems or are carefully scripted to fit a narrow chapter lesson within a textbook.
This 30-Minute Webinar presents strategies to move students beyond the confines of the case and its past and empowering them to create a fully implementable strategic plan. It explains the often missing element is looking forward into the unknown future, using marketing theory and research beyond the case and the... more