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Professional Catering: The Modern Caterer's Complete Guide to Success
Author(s): Stephen Shiring, Elizabeth J. Shiring
Professional Catering structurally applies by design key essential and emerging management, marketing, strategic management, and supply chain concepts empowering the student, practitioner, event planner, chef, or aspiring entrepreneur with the appropriate knowledge, tools, and Tips from the Trade to...Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...about product
A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...Policing for the 21st Century: Realizing the Vision of Police in a Free Society
Author(s): Christine Gardiner, Matthew J Hickman
Policing for the 21st Century: Realizing the Vision of Police in a Free Society provides a thematic overview of policing and its role in American society. This text is unique in that it provides extensive information about how police identify community problems, the methods police use to respond to ...Event Planning and Management: Communicating Theory and Practice
Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...about product
A Criminological Guide and Theoretical Analysis of Serial Killers and Infamous Murders
Author(s): Michael Birzer, Robert Holland
Much of the general public’s knowledge of serial killers is a product of sensationalized and stereotypical presentations in the media. It’s time to break free of what we think we know and draw our information from factual analysis.Serial Killers provides an interdisciplinary approach to the study of...Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...about product
Service Management Principles for Hospitality and Tourism in the Age of Digital Technology
Author(s): Jay Kandampully, David Solnet, Anil Bilgihan
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...Tourism: Concepts and Practices
Author(s): John Walker, Christopher John M. Walker
Tourism: Concepts and Practices was written to empower students and help them become future leaders in this great industry. It provides an overview of the world’s largest and fastest growing industry groupings. Each chapter contains information about the numerous tourism segments, the many different...Communication Ethics Literacy: Dialogue and Difference
Author(s): Janie Fritz, Leeanne McManus, Michael Kearney
Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...