Applied Freshwater Stream Ecology

Author(s): THOMAS SHAHADY

Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...

Hawai'i and Pacific Islands College and Career Success

Author(s): Marsha Fralick, Kauionalani Mead

Includes a Native Hawaiian and Pacific Island Cultural PerspectiveThis textbook contains Hawaiian and Pacific Island Cultural content along with the traditional college and career success topics. It is based on the premise that students are more successful when they take pride in their culture. Whil...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

So You Want to be a CSI?

Author(s): Susan Clutter, Leggie Boone, David McGill

Crime scene investigation isn't an academic, cut-and-dry process. There is no set of ideal procedures that universally applies to all crime scene processing. Isn't it time for a textbook that reflected that?So You Want to be a CSI? presents Crime Scene Investigation as students would encounter it in...

Essential Biology: An Applied Approach

Author(s): Peter Daempfle

Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curric...

Essentials of Economics: A Fundamental View

Author(s): David A. Dieterle

Essentials of Economics: A Fundamental View provides essential economic concepts and serves as a primer on becoming an economically literate citizen. This publication gives the reader the tools necessary to analyze any economic situation and to be a more economically educated voter, citizen, produce...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Management: The Right Work, Done Well!

Author(s): DENIS G. HAMILTON

Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”The publication is written by Denis ...

Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Organizational Communication: Foundations for Collaboration

Author(s): Alan Jay Zaremba

New Edition Now Available! Organizational Communication: Foundations for Collaboration presents the theories of organizational communication and the practical applications of them. It examines how culture, networks, ethics, new technology, information management, individual communication skill se...