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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Comprehension and Vocabulary Strategies for the Elementary Grades w/ CD ROM
Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund
Each of the 44+ research-based strategies in this book is presented step-by-step with the description, teaching goals, procedures, and student reproducibles. A quick reference guide helps educators find the specific are they wish to target, and then notes when, why, and how to use that strategy in t...
A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...
Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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Islam and Temporal Power
Author(s): Bojan Petrovic
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Russian Stage Two: Welcome Back!
Author(s): American Council of Teachers of Russian
AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...
Integrated Content Literacy
Author(s): Ray Wolpow, Marian J Tonjes
Integrated Content Literacy is a practical text for improving learning in the content areas and is based on current theory. Includes chapters on assessment of text, reading rate adaptability, and vocabulary development. Explicit references to state, national, and international standards are presente...