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Economics: A Basic Course

Author(s): James L Marsis, Paul Zisserson

Economics: A Basic Course provides students with the information they will need to evaluate situations that affect their economic lives. Such matters include issues relating to taxation, unemployment, prices and business costs, as well as information on the global economy. The material also provides...

Human Communication in Action

Author(s): Greg G. Armfield, Eric Lee Morgan

Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-...

Marketing and New Product Development

Author(s): David M. Hanning

Marketing and New Product Development targets underserved undergraduate business students with the goal of helping them understand and apply an approach, not necessarily the approach, to developing new products, but more importantly identifying how product marketers play a critical role throughout t...

Anatomy and Physiology: A Guided Inquiry

Author(s): The POGIL Project, Patrick J. P. Brown

Students learn when they are actively engaged and thinking in class. The activities in this book are the primary classroom materials for teaching Anatomy and Physiology, using the POGIL method. The result is an "I can do this" attitude, increased retention, and a feeling of ownership over the materi...