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Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...

Action and Character: An Introduction to Moral Philosophy

Author(s): Alexander Eodice

Action and Character: An Introduction to Moral Philosophy is a basic introduction to some of the central themes in contemporary moral philosophy; it is designed to provide beginning students and general readers in moral philosophy with a foundational understanding of the range and complexity of issu...

Western Religions

Author(s): Bruce A. McDonald

Religion has always been a hot topic in America, but until the past fifty years, it has mainly been on denominational lines—Roman Catholic v. Protestant, Methodist v. Baptist, Presbyterian v. Episcopalian, etc.  Other religions were often regarded as safely “over there”—beyond the oceans.  Of course...

Project Management Using Microsoft Project 2013 - Industry Version

Author(s): Augustus J Cicala

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. Th...

The Arts and Society: Making New Worlds

Author(s): Jeffrey Hoover

The Arts and Society: Making New Worlds, by Jeffrey Hoover, describes the evolving world of the arts and how it impacts our lives. This book was written to help one enter into a significant dialogue about the arts while leveraging ideas and values communicated by this mirror of society. Both fund...