Business and Technical Communication: A Guide to Writing Professionally

Author(s): Maribeth Schlobohm, Christopher Ryan

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...

Food Preparation: A Laboratory Manual

Author(s): Kathy B Knight, Laurel Lambert, Beth Pace

Your students are about to embark on an adventure, learning about both the art and the science of food preparation. Perhaps no other topic of interest in America today has so many mediums devoted to its study. Everywhere you look there are magazines, books, website, and videos. Food even has its own...

SAP SCM: A Supplement for SAP Based Supply Chain Management Courses

Author(s): Gene Deluke, RAMESH SUBRAMONIAM

Welcome to the sixth edition of SAP SCM: A Supplement for SAP-Based Supply Chain Management Courses. The supplement is a standalone book for graduate and undergraduate students to practice SAP exercises in supply chain management with advanced topics such as APO included. There is a troubleshooting ...

Marketing Research in Practice

Author(s): David Ashley

New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...

Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together.Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the ...

Foundations of Marketing Practice: An Applied Approach

Author(s): KENNETH THOMPSON, David Strutton

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...

Strategic Management

Author(s): DEAN FROST

What makes Google, Apple, and Amazon representative of the most successful and admired organizations on the planet in the 21st century? Strategic Management by Dean E. Frost shows how modern organizations manage their current businesses and how they plan to meet future demands and opportunities.  Th...

University 101: The Individual & Life 2023-2024

Author(s): Hampton University

New Edition Now Available!Leading a well-rounded life requires that an individual have a cursory knowledge of many important fundamental subjects, concepts, and values. Hampton University’s University 101: The Individual & Life provides freshmen and first-time students with such knowledge and prepar...

Coaching Motor Learning, Fitness and Development for Young Children

Author(s): Ramon Tejada

New Publication Now Available!Coaching Motor Learning, Fitness, and Development for Young Children, 2nd edition, continues building and developing approaches to advancing a child’s world of motor learning, fitness, and development. This new edition delivers a foundational approach and perspective an...

The Administration & Supervision of Special Programs in Education

Author(s): Anita Pankake, Jesus Abrego Jr., Michelle Abrego

The Fifth Edition of The Administration & Supervision of Special Programs in Education (2022) is designed to provide both practicing and aspiring school leaders an overview of many of the programs and services operating in most schools today. The book is organized so that readers can immediately app...