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How Did This End Up On My Doorstep? A Head Coach is Accused of Physical Assault
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Abstract A university’s sports information director (SID) must react to a public relations crisis when a video is sent to the local newspaper showing the men’s basketball team’s head coach physically assaulting a player. , basic_html
Marketing Research and Decision Analysis: A Book of Cases
Author(s): R. MICHAEL LATTA
Effective Business Decision Making involves the following elements: Identify Your Goal and Associated Strategy Gather Information to Identify Options, Problems, and Opportunities Identify the Consequences of Decisions Make the Best Decision. Evaluate Decision Effectiveness. Market...
Framing and Priming in Presidential Campaign Ads
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“A lot of people still don’t really know who I am,” said John F. Kerry to reporters in spring 2004, just as he emerged as the Democratic presidential nominee and began the general election campaign in earnest (Jackson, 2004). Like all presidential candidates, Kerry was obligated to establish a posit...
Whose Press Release is it Anyway?
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Abstract As an intern at a public relations firm, Suzy Kelly is faced with an ethical dilemma when she is asked to put a more senior member of the firm’s name on her press release. Seeking advice from co-workers and her professor, Suzy learns multiple perspectives on authorship and is left with a...
Art As Living Practice: Southeast Texas and Beyond
Author(s): Stephanie Chadwick, Donna M. Meeks
Art as Living Practice introduces a variety of artistic media and processes, provides insights into their histories, and explores how and why artists work as they do. Exploring connections between local and global art, this textbook highlights canonical artworks while investigating art on campus and...
OpenStax Elementary Algebra softcover
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"Elementary Algebra is designed to meet scope and sequence requirements for a one-semester elementary algebra course. The book’s organization makes it easy to adapt to a variety of course syllabi. The text expands on the fundamental concepts of algebra while addressing the needs of students with div...
Keys for Living: Suicide Prevention
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ChemActivities and LabActivities for General Education Chemistry
Author(s): Christopher Nichols, Devin McBain
eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase. The cover art represents how the presence of certain chemicals in natural resources such as water can have an impact on the state of our world. The authors o...
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Leadership in Intercultural Dialogue: A Discursive Approach
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Sample The emerging scholarship on intercultural dialogue has adopted a working definition of the term as promoting “an open and respectful exchange or interaction between individuals, groups, and organizations” (Ganesh & Holmes 2011, 81). The goal of such exchange is to develop a deeper understa...