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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...
Nonverbal Communication for a Lifetime
Author(s): Diana K. Ivy, Shawn Wahl
Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...
Human History and Divine Love: An Introduction to the Old Testament, Preliminary Edition
By: Elizabeth Koroma
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Suit the Action to the Word: A Project Based Introduction to Theatre
By: Jeffrey Kean, Mark Creter, Eleni Fragopoulos, Prudence van Aalten
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Suit the Action to the Word: A Project Based Introduction to Theatre
Author(s): Jeffrey Kean, Mark Creter, Eleni Fragopoulos, Prudence van Aalten
New Publication Now Available! Suit the Action to the Word uses project based learning (PBL), a method of instruction that emphasizes learning and applying skills and knowledge in real life situations. By presenting students with project challenges that require creativity, collaboration, adherenc...
Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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Dancing with Data
Author(s): Active Learning Lab
