Business and Technical Communication: A Guide to Writing Professionally

Author(s): Maribeth Schlobohm, Christopher Ryan

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...

The Architecture of Educational Frameworks

Author(s): PAMELA JEAN BALLARD SAWYER, ROSEMARY KARR, ELAINE ANN ZWEIG

The more proficient students are in critical thinking in college, the better they may be at decision-making and throughout life.The Architecture of Educational Frameworks offers guidance that encourages instructors from all disciplines to be comfortable teaching study skills for education, English, ...

Principles of Macroeconomics: Understanding Our Material World

Author(s): Fred G Newbury, Dave Shorow, Gus Herring

Principles of Macroeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of macroeconomics.Principles ...

Practices and Techniques in Horticulture

Author(s): Ellen Peffley Harp, Cynthia Mckenney, Judith E. Wilmington, Richard Durham

The NEW 7th edition of Practices and Techniques in Horticulture has added some new exciting laboratory exercises as well as enhanced some of the previous activities. As students become more focused on the environment and sustainable plant production practices, we have evolved the book’s focus to inc...

Social Media Marketing

Author(s): Wendy B Gratereaux

Social Media Marketing blends trailblazing marketing tactics with established business marketing science for the modernization of proven marketing principles. Learn how branding, targeting, measurement, advertising, content, engaging, and even workflows are adapted to unleash the power of social med...

Harnessing Your Innate Abilities: Experiencing Assessment Center Exercises

Author(s): Linsey Willis, David Herst

In Developing Your Innate Abilities: Experiencing Assessment Center Exercises, students learn a great deal about: themselves, by first completing a self-evaluation questionnaire. the importance of developing one’s innate abilities. a brief history of the assessment center process. severa...

Essentials of Exercise Science

Author(s): Daniel Paul Heil

The undergraduate academic field of Exercise Science is one that focuses broadly on the roles of physical activity, exercise, and sport on human health and wellbeing throughout the lifespan. While the field of Exercise Science has existed in some form since the 1970’s, there is continuing need for n...

It's All About Choices: Recipes for Academic Success

Author(s): Marlene F Blumin, Janine L. Nieroda-Madden

In writing It’s All About Choices, Marlene Blumin's and Janine Nieroda-Madden's goals were simple:To prepare students for a successful transition to the academic workload in college.To help students understand their learning preferences and how to apply them within their courses in order to develop ...

Exercise Biomechanics: Solutions for Today and Tomorrow's World

Author(s): John Lawler

Exercise Biomechanics is a dynamic and expanding field that integrates mechanics, anatomy, physiology, cell biology, and sports medicine and orthopedics in the study of how the body responds to the surrounding mechanical environment. Research and application in exercise biomechanics range from gait ...

The Write Path: Communicating Your Way to Professional Success

Author(s): Chad Littleton, Tiffany Mitchell, Timothy Parker, Jean Paul Vaudreuil

With a combined total of over forty years teaching writing courses and over thirty-five years in the business and nonprofit worlds, authors Littleton, Mitchell, Parker, and Vaudreuil bring you an interactive textbook to help you reach your full potential for professional writing. The Write Path is d...